Our lifestyle brand is based in Hilo, Hawaiʻi. I’ve been blessed to have lived and traveled our world, but I’ve realized my mission is to tell the stories of our beautiful islands by creating high-quality products, each one representing our islands and our unique culture. Made in America, a portion of our proceeds are reserved to support our communities here in Hawai‘i. We hope you will have a chance to visit our islands one day and feel the spirit of aloha coursing through our brand.
Me ke aloha pumehana (With warm regards) Keala
Courage & Determination
The Haumea Story
Her courage and determination are the inspiration for our brand. Haumea Friel was born with a rare medical condition PFFD that leads to one leg being shorter than the other. Since her birth five years ago at Kapiolani Medical Center for Women and Children, Haumea has endured more than 10 major surgeries. In February of 2020, Haumea was named Hawaiʻi’s 2020 Children’s Miracle Network Champion, where a portion of our proceeds are dedicated.